Ce que Braze a publié en 2026

Generative AI for marketing: Use cases, benefits, and best practices

Braze published a detailed guide on generative AI for marketing, highlighting its use cases (content creation, personalization, chatbots, data analysis) and benefits (faster production, lower costs, h…

Martech consolidation: When and how to streamline your stack

AI content marketing: Strategies, use cases, and best practices

Motorway refuels its reactivation campaign into an always-on testing engine with BrazeAI Content Optimizer™

Motorway, the UK’s largest car-selling platform, used BrazeAI Content Optimizer to test 125 message variations in its reactivation campaign, achieving a 114% lift in clicks and 37% more valuations. In…

Virgin Media O2 cuts campaign QA time from hours to seconds with BrazeAI Operator™

Virgin Media O2 reduced campaign QA time from six hours to seconds and campaign build iterations from two days to 15 minutes by adopting BrazeAI Operator™. The tool automated complex checks, accelerat…

Customer Stories

Braze Documentation

Technology Partners

Location tracking

API overview

Create and update users

User attributes object

Integrate the Braze SDK

Braze Agents in Agent Console

Braze introduced Braze Agents, AI-powered autonomous helpers that generate personalized content, make decisions, and enrich data within the Braze platform. Agents require Message or Action Credits and…

Braze Cloud Data Ingestion

How RTL+ used BrazeAI Agent Console™ to personalize streaming recommendations at scale

RTL+, a German streaming service, used BrazeAI Agent Console to dynamically personalize messaging across onboarding, churn prevention, and win-back journeys. By leveraging ~20 user data points, the AI…

Braze Developer Guide

How Tala's marketers took ownership of the app home screen

Tala, a global fintech lender, integrated Braze Banners to enable its lifecycle marketing team to personalize the app home screen dynamically without engineering dependencies. The solution allowed ove…

How Hamperapp turned first-time users into loyal customers with Braze

Hamperapp, an on-demand laundry service, partnered with Braze to replace its basic email provider, enabling multi-channel, behavior-based engagement. The new system improved email delivery to 95.98%, …

Braze Partner Program | Customer Engagement Partnerships

Braze announced the Braze Alloys Partner Network now includes 5,200+ certifications completed, 2,400+ customers using partner integrations, and coverage across 30+ global markets. The network offers l…