What Semrush shipped in 2025

Semrush Enterprise AI Optimization Adds Persona-Based Prompt Generation

Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data

Adobe to Acquire Semrush

Semrush has announced a new brand identity aimed at positioning itself as a leader in the AI-driven search era. The rebranding effort reflects the company’s strategic shift to emphasize its capabiliti…

Rewriting the U.S. Ecommerce Playbook: Trade Wars, AI, and the Battle for Consumer Confidence

Semrush announced a free webinar titled 'Rewriting the U.S. Ecommerce Playbook,' focusing on how AI, tariffs, and consumer trust are reshaping the ecommerce landscape. The event targets businesses nee…

Rachel Handley

The article is a profile of Rachel Handley, a Senior Content Writer at SEMrush with over 12 years of experience in content marketing and SEO. Previously, she served as Head of Content at a digital mar…

Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift

Semrush’s 2025 study shows AI Overviews (AIOs) now trigger for 16% of Google searches, up from earlier low-risk long-tail queries to include commercial, transactional, and navigational intents. Indust…

How to determine AI visibility ROI and revenue impact

How to measure AI share of voice using Semrush

Keyword mapping for SEO: Guide + free template

Semrush released a comprehensive guide and free template for building and maintaining keyword maps to optimize SEO and AI search visibility. The guide emphasizes the need to review keyword maps every …

13 Advanced SEO techniques & strategies for 2026

Google to add AI performance report to Merchant Center

Google introduced a new AI performance insights report in Merchant Center to track visibility across AI-powered shopping experiences like AI Mode and Gemini. The report, rolling out in select countrie…

Agentic search: How AI agents will decide which brands get found

Search is undergoing a fundamental shift with the rise of agentic search, where AI agents no longer just retrieve information but actively research, evaluate, compare, and even take action on behalf o…

Digital PR for AI visibility: 5 tactics + how to measure

What is schema markup? And how to add it to your site

Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing

Brand mentions—any online reference to a company, product, or service—directly influence search visibility, AI recommendations, and audience perception. Linked mentions drive referral traffic and SEO,…

Google brings Preferred Sources to AI Overviews and AI Mode

How to turn Claude Code into your SEO analyst (with Semrush data)

Semrush launched an MCP (Model Context Protocol) integration allowing Claude Code to access Semrush’s competitive intelligence data directly. This enables users to build live SEO dashboards combining …

How to optimize for the agentic web: a guide for marketers

The agentic web enables AI tools like ChatGPT and Perplexity to browse, evaluate, and act on websites on behalf of users, changing how brands are discovered and chosen. Businesses must optimize their …

7 best AI visibility tracking tools for agencies by need

Fintech AI search case study: 4 lessons from Wise.com

Semrush’s blog post examines how Wise.com leads in AI search visibility within fintech, outperforming competitors like PayPal and Remitly. The analysis highlights Wise’s strong SEO, data-driven pages,…